Call for Papers before March 17th, 2014
Research in individual services and service industries have gained significant value in national as well as international contexts. However, a great deal of research remains unfinished, as concepts and theories developed for the analysis of (manufacturing) industrial activities do not apply to the service sector, which is characterized by immaterial commodities. Not least, this is indicated by the continuing discussion on the Service Dominant Logic.
To address this need, the Faculty of Economic and Social Sciences at the University of Rostock has dedicated a great proportion of its research towards ‘Service Management and Service Markets’. In order to further the scientific exchange on these topics, the Department of Business Administration at the University of Rostock hosts a conference in Rostock, covering recent developments in service research. Prof. Dr. Hans Corsten (University of Kaiserslautern) will open the conference as key-note speaker.